Millennial Generation Opinions of the Military: A Case Study

Abstract

This study examines the attitudes, values, and beliefs of the Millennial generation as they relate to military service. Specifically, the study looks at factors that influence Millennials perceptions of the military, including attitudes toward the repeal of the policy known as Dont Ask, Dont Tell. Information was collected via a survey and follow-up focus group discussions, administered during February 2011 at four community colleges in the Monterey Bay area. A total of 481students participated. Data analysis focused on identifying attitudinal changes over the past 10 years, particularly across gender. Study results reveal the following youth have little knowledge about the military and the educational opportunities available; higher education is the militarys top competitor; female Millennials are more likely to attend college after high school; Millennials value extrinsic benefits, as well as intrinsic benefits such as flexibility in the workplace; and the majority of youth support equal rights, believing that gays should not be restricted from military service. Recommendations are offered to improve recruiting, particularly in better aligning individual goals with the militarys unique value to achieve these goals.