The Impact of Scheduling and Bundling Flexibility on Sequence Effect-Based Schedules
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Past research has provided evidence that the ordering of events impacts customer repurchase behaviors. Other research has been conducted to model and solve a complex bundling and scheduling problem with the intention of optimizing various sequence effects across multiple bundles sharing the same time and space. In this paper, we extend the past models to question the impact of individual event level scheduling flexibility and bundle membership flexibility on the ability to create sequence-effect-based schedules. Event and venue planners must consider the scheduling flexibility of each event and determine the flexibility that bundles might have in event membership. This paper addresses the impact of various levels of these two types of flexibilities on sequence-effect-based scheduling efforts by creating a number of experimental problems with various flexibility characteristics and compare near-optimal solutions in order to test hypotheses about the impact of flexibility.
The article of record as published may be located at http://dx.doi.org/10.2139/ssrn.2244529
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