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dc.contributor.authorDixon, Michael
dc.contributor.authorKarniouchina, Ekaterina V.
dc.contributor.authorRhee, Bo van der
dc.contributor.authorVerma, Rohit
dc.contributor.authorVictorino, Liana
dc.date.accessioned2013-10-25T17:58:47Z
dc.date.available2013-10-25T17:58:47Z
dc.date.issued2013-09-10
dc.identifier.urihttp://hdl.handle.net/10945/37024
dc.descriptionThe article of record as published may be located at http://dx.doi.org/10.2139/ssrn.2323839en_US
dc.description.abstractIn this article, we discuss the importance of a coordinated marketing and operations strategy in goods and service producing business organizations. Customer engagement and co-production are imperative service delivery considerations, and therefore an aligned marketing and operations strategy is essential for the formulation, development, and effectiveness of managerial decisions especially for service sector firms.en_US
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.en_US
dc.titleThe Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Executionen_US
dc.typeWorking Paperen_US
dc.contributor.departmentGraduate School of Business & Public Policy (GSBPP)


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