Naval Postgraduate School
Sampling Methods for Web and E-mail Surveys
5123-Fielding-Ch11.pdf (1.442Mb)Abstract
This chapter is a comprehensive overview of
sampling methods for web and e-mail (‘Internetbased’)
surveys. It reviews the various types of
sampling method – both probability and nonprobability
– and examines their applicability to
Internet-based surveys. Issues related to Internetbased
survey sampling are discussed, including difficulties
assembling sampling frames for probability
sampling, coverage issues, and nonresponse and
selection bias. The implications of the various survey
mode choices on statistical inference and analyses
are summarized.
Description
London: SAGE Publications. Reprinted from The SAGE Handbook of Online Research Methods, N. Fielding, R.M. Lee and G. Blank, eds., chapter 11, London: SAGE Publications, 195-216.
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