Naval Postgraduate School
Dudley Knox Library
NPS Dudley Knox Library
View Item 
  •   Calhoun Home
  • Faculty and Researchers
  • Faculty and Researchers' Publications
  • View Item
  •   Calhoun Home
  • Faculty and Researchers
  • Faculty and Researchers' Publications
  • View Item
  • How to search in Calhoun
  • My Accounts
  • Ask a Librarian
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of CalhounCollectionsThis Collection

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

How Trustworthiness Seals Can Highlight Information and Influence Decisions

Thumbnail
Download
Iconinc_Hayes-Roth_Truth-seals.pdf (1.920Mb)
Download Record
Download to EndNote/RefMan (RIS)
Download to BibTex
Author
Hayes-Roth, Rick
Date
2011-07
Metadata
Show full item record
Abstract
People making decisions require information about their options. Across a wide range of tasks, they receive information from diverse sources, such as the Web, print, radio and television. As the Internet Age progresses, each decision maker must increasingly assess the credibility of the author, the credibility of the evidence the author cites, and the credibility of the publisher in order to gauge the credibility of the information. We wanted to determine whether publishers and authors could affix “trustworthiness seals” to stated claims to increase their persuasiveness. We created pairs of descriptions for comparable options that employed no seals, some weak generic seals, and some strong seals guaranteeing veracity. Experimental subjects rated their preferences for each option promoted with an advertisement bearing some of these seals and also made forced choices between pairs of comparable options. The results show that all seals have a significant effect on perceived attractiveness of options and that the strong seals produce the greatest increase. This study suggests that authors, advertisers and publishers can significantly boost their effectiveness through an independent validation and by guaranteeing the truthfulness of their claims. This potential can pave the way for market mechanisms that reward truth-telling and improved tools for filtering information based on information credibility.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
URI
http://hdl.handle.net/10945/39077
Collections
  • Faculty and Researchers' Publications

Related items

Showing items related by title, author, creator and subject.

  • Thumbnail

    STOPPING THE NEXT ATTACK: HOW TO GAIN INTELLIGENCE FROM SUSPECTS DETAINED OVERSEAS 

    Fitzgerald, James M. (Monterey, CA; Naval Postgraduate School, 2019-12);
    The United States often faces two competing choices when a terrorist is captured overseas: bring the person back to the United States immediately to face trial, or hold the person in military detention, where prosecutions ...
  • Thumbnail

    The hunting of the Snark : organizing and synchronizing of informational elements for homeland defense and civil support 

    Wilson, John M. (Monterey, California. Naval Postgraduate School, 2009-06);
    The tension between Public Affairs (PA) and Information Operations (IO) illustrates the struggle to organize and synchronize informational elements in support of homeland defense and civil support. Public Affairs focuses ...
  • Thumbnail

    Contemporaneous verification of language: evidence from management earnings forecasts 

    Baginski, Stephen; Demers, Elizabeth; Wang, Chong; Yu, Julia (2015-11-30);
    Research documents that linguistic tone is incrementally informative about stock returns. What remains a puzzle is the mechanism by which investors can assess its credibility. We examine whether contemporaneous information ...
NPS Dudley Knox LibraryDUDLEY KNOX LIBRARY
Feedback

411 Dyer Rd. Bldg. 339
Monterey, CA 93943
circdesk@nps.edu
(831) 656-2947
DSN 756-2947

    Federal Depository Library      


Start Your Research

Research Guides
Academic Writing
Ask a Librarian
Copyright at NPS
Graduate Writing Center
How to Cite
Library Liaisons
Research Tools
Thesis Processing Office

Find & Download

Databases List
Articles, Books & More
NPS Theses
NPS Faculty Publications: Calhoun
Journal Titles
Course Reserves

Use the Library

My Accounts
Request Article or Book
Borrow, Renew, Return
Tech Help
Remote Access
Workshops & Tours

For Faculty & Researchers
For International Students
For Alumni

Print, Copy, Scan, Fax
Rooms & Study Spaces
Floor Map
Computers & Software
Adapters, Lockers & More

Collections

NPS Archive: Calhoun
Restricted Resources
Special Collections & Archives
Federal Depository
Homeland Security Digital Library

About

Hours
Library Staff
About Us
Special Exhibits
Policies
Our Affiliates
Visit Us

NPS-Licensed Resources—Terms & Conditions
Copyright Notice

Naval Postgraduate School

Naval Postgraduate School
1 University Circle, Monterey, CA 93943
Driving Directions | Campus Map

This is an official U.S. Navy Website |  Please read our Privacy Policy Notice  |  FOIA |  Section 508 |  No FEAR Act |  Whistleblower Protection |  Copyright and Accessibility |  Contact Webmaster

Export search results

The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

A logged-in user can export up to 15000 items. If you're not logged in, you can export no more than 500 items.

To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.