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dc.contributor.advisorThomas, George W.
dc.contributor.advisorKocher, Katheryn M.
dc.contributor.authorSchulz, David S.
dc.dateMarch 1993
dc.date.accessioned2014-03-26T23:23:44Z
dc.date.available2014-03-26T23:23:44Z
dc.date.issued1993-03
dc.identifier.urihttp://hdl.handle.net/10945/39895
dc.descriptionApproved for public release; distribution is unlimited.en_US
dc.description.abstractThis thesis compares two alternative measures of recruit market potential: Production-Weighted Qualified Military Available (PQMA) and High- Quality Qualified Military Available and Interested (HQ QMJ). The services rely on estimates of market potential to allocate recruiting resources efficiently and establish enlistment goals. Using 1990 accession data, regression and correlation analysis were used to determine the relationship between accessions and estimated market potential for both all services and Marine Corps accessions with the following results: (1) the relationship between actual accessions and the PQMA and HQ QMJ estimates of market potential differs by race/ethnic group, market size and region, (2) there are differences in the relationship between actual accessions and estimates of recruit market potential both for all services and Marine Corps accessions. (3) counties with significant variation between PQMA and HQ QMJ estimates of market potential were identified, and (4) 1990 PQMA and HQ QMJ estimates of market potential did not adequately account for differences in the qualification and propensity to enlist by region and socioeconomic status. Recommendations for further research in the area of recruit market potential include applying the methodology in this study to several years of accession data, applying the 1990 census population and socioeconomic information to the PQMA and HQ QMJ estimates of market potential, and examining the counties identified in this study having substantial variation in the measures of market...en_US
dc.format.extent131 p.en_US
dc.language.isoen_US
dc.publisherMonterey, California. Naval Postgraduate Schoolen_US
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. As such, it is in the public domain, and under the provisions of Title 17, United States Code, Section 105, may not be copyrighted.en_US
dc.titleA comparison of alternative measures of the qualified military available and interested recruit marketen_US
dc.typeThesisen_US
dc.contributor.corporateNaval Postgraduate School (U.S.)
dc.contributor.departmentDepartment of Administrative Sciences
dc.subject.authorRecruitingen_US
dc.subject.authorRecruit marketen_US
dc.subject.authorQualified military availableen_US
dc.subject.authorQMAen_US
dc.subject.authorPQMAen_US
dc.subject.authorHQ QMJen_US
dc.description.serviceCaptain, United States Marine Corpsen_US
etd.thesisdegree.nameM.S. in Managementen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.disciplineManagementen_US
etd.thesisdegree.grantorNaval Postgraduate Schoolen_US


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