The use of social media to maximize energy performance in the United States Marine Corps
Reed, Matthew B.
McIntyre, Donald M.
Gatchalian, Nomer I.
MetadataShow full item record
This research identified social media strategies that could be useful for influencing energy consumption behavior in the United States Marine Corps. We reviewed literature on social learning and media choice that allowed us to develop a media fit/social learning interaction framework for analysis purposes. Using this framework, we conducted a comparative case analysis of eight social media campaigns that varied on factors such as organization structure/culture, program goal, program audience, media used, and program outcome. Results from our analysis show the primary influencers of successful social media campaigns, recommendation(s) for an E2O social media strategy, and a process model explaining how social media can influence behavior change.
RightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
Showing items related by title, author, creator and subject.
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2006-07);July 2006. The July 2006 issue of Homeland Security Affairs offers articles about risk perception, domestic right wing extremist groups, social network analysis, and the impact of foreign policy on homeland security. It ...
The relevance of social policies for democracy: preventing autocratisation through synergies between SDG 10 and SDG 16 Leininger, Julia; Lührmann, Anna; Sigman, Rachel (Leibniz Information Centre for Economics, 2019-07);Global threats to democracy – one of the world’s most important forms of inclusive governance – have been rising recently. This paper assesses the effects of social and economic inequalities on autocratisation, meaning a ...
Hopf, Aries C. (Monterey, California: Naval Postgraduate School, 2016-06);Since the advent of the Internet, Mexico has embraced and utilized social media at a dramatically increasing rate. Today, 54 million Mexican citizens collaborate via online communities more avidly than those in some developed ...