Application of the Wenger taxonomy for classifying goods purchased by the Federal Government to market research
Lynn, John F.
Lamm, David V.
Stone, Mark W.
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Recent research efforts have examined the concept of contracting as a science. The Wenger Taxonomy study proposed a classification schema for goods procured by the Federal Government. Subsequent research studies validated the Wenger classification schema and suggested potential improvements to the model and applications to the field of contracting. An important criterion for any classification scheme is its usefulness and as such, this thesis examines the potential useful application of the Wenger taxonomy to market research. The study focuses on application to market research from the Government buyer's perspective. It analyzes application in the area of measuring buyer level of knowledge about goods procured and it also proposes a market research model for a specified set of characteristics from the Wenger model. Potential structural deficiencies in the model are discussed as well.
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