Analysis of Turkish communications sector and determination of critical success factors

Abstract

Turkey is a developing country that aims at becoming a developed country within the next few decades. The information and communications sector is one of the key elements for the development of a country as communication infrastructure enables development of the economy as a whole. One unit of growth in the information and communications sector creates approximately two units of growth in the overall economy ofTurkey. Thus, the information and communications sector may helpTurkey reach its overall goal. This thesis seeks to answer the following research questions: Why is the Turkish information and communications sector relatively smaller than the European Union and Organization for Economic Cooperation and Development economies in terms of its GDP share? How canTurkey make its telecommunication sector more competitive in order to gain a stronger position in the global market? This study analyzes the Turkish communications sector using the PESTLE, Porter’s Five Forces Model, and SWOT analysis tools. These three methods are used together as they complement each other well and provide a thorough analysis of macro and micro environmental factors. Then, based on these analyses, this thesis concludes with an examination of critical success factors for further development of the communications sector and provides performance measures for realizing these factors.