Valuing Virtual Worlds: The Role of Categorization in Technology Assessment
MetadataShow full item record
Virtual worlds offer great potential for supporting the collaborative work of geographically distributed teams. However, reports indicate the existence of substantial barriers to the acceptance and use of virtual worlds in business settings. In this paper, we explore how individuals' interpretations of virtual worlds influence their judgments of the value of the technology. We conducted a qualitative analysis set in the context of a large computer and software company that was in the process of adopting virtual worlds for distributed collaboration. We identified interpretations of virtual worlds that suggest three mental categories: virtual worlds as a medium, virtual worlds as a place, and virtual worlds as an extension of reality. We associated these mental categories with different criteria for assessing the value of virtual worlds in a business setting. This study contributes particularly to the acceptance of virtual worlds but also more generally to the understanding of technology acceptance by demonstrating that the relative importance of the criteria for assessing a technology varies with potential users' interpretations and mental categorizations.
RightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
Showing items related by title, author, creator and subject.
Command and control in virtual environments: using contingency theory to understand organization in virtual worlds Nissen, Mark E. (Monterey, California. Naval Postgraduate School, 2010); NPS-IS-10-005Organization Contingency Theory has served us well for more than half a century. It enjoys abundant empirical support and guides organizational design and change across a broad diversity of contingencies, in terms of ...
Spears, William (Monterey, California: Naval Postgraduate School, 2014-06);The U.S. Navy is investigating the feasibility of incorporating distance learning technology to its technical training programs. Specifically, a distance learning model with instruction provided through 3-D virtual worlds ...
Metingu, Kivanc (Monterey, California. Naval Postgraduate School, 2004-03);Modern technology is making virtual environments a part of daily life. However, some constraints about the usage of virtual environments, such as the need for high performance and well-configured computers, prevent users ...