Predicting commissary store success
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What external factors affect a commissary store’s success? This thesis analyzes the impact of demographics, local prices and competitors on commissary stores sales per square foot. These three factors were found to account for approximately 60 percent of the variation in sales per square foot between different store locations. The only influential groups for commissary success were active duty members, retirees, and their dependents-Reservists and National Guard members had no impact. Equally important was the price differential between commercial grocery stores and commissary stores in the local area. The number of competitors did not matter in sales predictions.
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Hemphill, Daniel S. (1985-06);The Marine Corps West Coast Commissary Complex was established in 1979 in response to Congressional and Department of Defense pressures to improve the efficiency of commissaries in all military services. The Complex ...
Hudson, Timothy P. (Monterey, California. Naval Postgraduate School, 1980-09);Military commissaries have long been criticized for poor service, frequent stockouts and excessive queuing. After experiencing similar problems, commercial supermarkets have been experimenting with new techniques to ...
Dearing, Jeffery Lynn (Monterey, California. Naval Postgraduate School, 1984-09);There is a continuous effort by civilian lobbyists to induce Congressional legislation that will require commissaries to contract their management with private firms or either prohibit military retirees from using the ...