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dc.contributor.advisorYoder, E. Cory
dc.contributor.advisorLandale, Karen A.F.
dc.contributor.authorRoseboro, Duaita D.
dc.contributor.authorRutkovitz, Jared M.
dc.dateDec-14
dc.date.accessioned2015-02-18T00:18:09Z
dc.date.available2015-02-18T00:18:09Z
dc.date.issued2014-12
dc.identifier.urihttp://hdl.handle.net/10945/44654
dc.descriptionApproved for public release; distribution is unlimiteden_US
dc.description.abstractFor more than a decade, the federal government, to include the Department of Defense (DOD), has consistently failed to meet its congressionally mandated small business goals. Part of this problem has been attributed to the lack of emphasis on market research to identify small businesses that can provide the goods and services required. A partial remedy is holding leadership more accountable for small business award performance in their organizations, which has shown immediate improvements in the DOD’s small business utilization performance. Is this remedy, however, the solution to solving a decade-long issue? Research indicates that there are other key players who can substantially affect achievement of small business goals. The requirement generator (e.g., program manager, technical expert, or customer) serves as one of these key players. Requirement generators are responsible for defining the requirement, driving the acquisition strategy, and performing market research to identify contractors. Because requirement generators are not adequately educated and trained on the importance of the small business program, there is not enough emphasis on supporting small businesses during the initial phases of the acquisition process. Our research shows that educating requirement generators is another way to improve DOD’s achievement of small business goals.en_US
dc.publisherMonterey, California: Naval Postgraduate Schoolen_US
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.en_US
dc.titleDepartment of Defense small business (SB) program: a knowledge-level analysis of how customer education relates to meeting SB goalsen_US
dc.typeThesisen_US
dc.contributor.departmentBusiness & Public Policy (GSBPP)
dc.subject.authorContractingen_US
dc.subject.authorCustomer Educationen_US
dc.subject.authorDepartment of Defense Small Business Programen_US
dc.subject.authorMarket Researchen_US
dc.subject.authorSmall Business Goalsen_US
dc.description.serviceCaptain, United States Air Forceen_US
etd.thesisdegree.nameMaster of Business Administrationen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.disciplineBusiness Administrationen_US
etd.thesisdegree.grantorNaval Postgraduate Schoolen_US


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