On the Scientific Status of the Conscious Capitalism Theory (Response to commentary)
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My article “Conscious Capitalism Firms: Do They Behave as Their Proponents Say?” (in this issue of California Management Review) demonstrates that empirical evidence does not support various assertions made in Sisodia’s 2011 article in the California Management Review1 regarding the drivers of the superior profit margins of Conscious Capitalism (CC) firms. Furthermore, my article presents evidence challenging the sustainability of CC firms’ superior stock performance as well as whether CC firms indeed respond less to equity market pressure, as inferred from CC proponents’ claimed departure from traditional shareholders’ primacy.
The article of record as published may be located at http://dx.doi.org/10.1525/cmr.2013.55.3.97
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