Navy Executive Development Program, Strategic Communication Workshop (SCW)
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Authors
Williamson, Tyller
Subjects
Advisors
Date of Issue
2014-07-08
Date
Publisher
Monterey, California: Naval Postgraduate School
Language
en_US
Abstract
The Course: The Strategic Communication Workshop (SCW) is a hands-on, results-oriented workshop that
assists commands in the development and implementation of strategic communication plans
and processes. Teams should bring their command's strategic plan and/or a command
initiative that might benefit from a communication component. Naval Postgraduate School
faculty, in partnership with faculty from University of Southern California Annenberg School for
Communication and Journalism, use the latest research and lessons learned from industry and
DoD to generate discussion. Each team is assigned a professional facilitator who will serve as
a guide and provide feedback. Teams will be asked to conduct in-depth stakeholder analyses,
assess communication risk as it relates tho you organization's goals, and develop
communication metrics to track desired effects. Take-aways include an analysis of your
command's communication capabilities and a roadmap for strengthening communication as it
relates to the successful achievement of your organization's strategic initiatives.
Type
Newsletter
Description
Flyer for the Navy Strategic Communication Workshop (SCW).
Series/Report No
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NPS Report Number
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Distribution Statement
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.