An Introduction to Strategic Communication
Thomas, Gail Fann
Stephens, Kimberlie J.
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Strategic communication is an emerging area of study in the communication and management social sciences. Recent academic conversations around this topic have appeared in publications such as the International Journal of Strategic Communication, which was established in 2007, and The Routledge Handbook of Strategic Communication, which will be published this year. Likewise, the discursive turn in the management literature has also begun to focus on organizational strategy (Balogun, Jacobs, Jarzabkowski, Mantere, & Vaara, 2014).
The article of record as published may be located at http://dx.doi.org/10.1177/2329488414560469
RightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
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