An Introduction to Strategic Communication
Thomas, Gail Fann
Stephens, Kimberlie J.
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Strategic communication is an emerging area of study in the communication and management social sciences. Recent academic conversations around this topic have appeared in publications such as the International Journal of Strategic Communication, which was established in 2007, and The Routledge Handbook of Strategic Communication, which will be published this year. Likewise, the discursive turn in the management literature has also begun to focus on organizational strategy (Balogun, Jacobs, Jarzabkowski, Mantere, & Vaara, 2014).
The article of record as published may be located at http://dx.doi.org/10.1177/2329488414560469
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