An Introduction to Strategic Communication
Thomas, Gail Fann
Stephens, Kimberlie J.
MetadataShow full item record
Strategic communication is an emerging area of study in the communication and management social sciences. Recent academic conversations around this topic have appeared in publications such as the International Journal of Strategic Communication, which was established in 2007, and The Routledge Handbook of Strategic Communication, which will be published this year. Likewise, the discursive turn in the management literature has also begun to focus on organizational strategy (Balogun, Jacobs, Jarzabkowski, Mantere, & Vaara, 2014).
The article of record as published may be located at http://dx.doi.org/10.1177/2329488414560469
Showing items related by title, author, creator and subject.
Williamson, Tyller (Monterey, California: Naval Postgraduate School, 2014-07-08);The Course: The Strategic Communication Workshop (SCW) is a hands-on, results-oriented workshop that assists commands in the development and implementation of strategic communication plans and processes. Teams should ...
How Can We Make Our Research More Relevant? Bridging the Gap between Workplace Changes and Business Communication Research Thomas, Gail Fann (2007);Some management scholars argue that academic literature is becoming less and less relevant to practicing managers. Thomas posits that the same will be true for business communication if scholars do not venture into the ...
Best practices in the Navy's energy programs : strategic communication factors operating in the tactical forces Haley, Ryan C.; Klotzbach, Roy Michael; Fox, Shane M. (Monterey, California: Naval Postgraduate School, 2009-12);The Department of the Navy is the second largest consumer of petroleum within the Department of Defense and has been tasked by Navy leadership to reduce energy costs in the tactical forces. Energy conservation can be both ...