China’s soft power: changing the world perception
Ullah, Chaudhry Saeed
Khan, Feroz H.
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China has focused on improving its image in the world by relying more on its soft power by investing billions of dollars simply to convince the world to accept its rise in the international system. This paper uses both quantitative and qualitative methods in order to grade and assess China’s success with these efforts. While I could not find any significant relationship between China’s tools of soft power and its positive perception building in the international community, I could also not find any significant effect of China’s rise on its negative perception building among the international community. This may, in and of itself, be a significant result. More specifically, the research reveals that many of the ideals held by China significantly clash with existing international norms, that China lacks credibility in the exercise of its public diplomacy, and that China relies too heavily on the attractiveness of its culture.
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