Measuring Air Force Contracting customer satisfaction

Download
Author
Davis, Jamie
Date
2015-12Advisor
Landale, Karen
Albright, Thomas
Metadata
Show full item recordAbstract
This research gathers background information to identify which customer satisfaction elements should be included in a standardized tool that measures the level of customer satisfaction for AF Contracting’s external and internal customers. This research conducts a comprehensive literature review of the prominent customer satisfaction trends, while exploring the idiosyncrasies of customer satisfaction that are unique to AF Contracting. For this research, two customer-specific questionnaires were used to interview AF Contracting’s external and internal customers, in order to better understand their experiences. Based on the results of the interviews, it is apparent that AF Contracting’s customers believe customer satisfaction is a critical component in enabling effective communication and strengthening customer relations. Although AF Contracting does not currently use a standardized approach for collecting customer satisfaction information, this paper recommends the development of a customer satisfaction mechanism as an essential tool to fully capitalize on the benefits of improved communication and enhanced customer relations. This paper also proposes a six-step system for developing a customer satisfaction system and specifically focuses on incorporating the customer satisfaction elements as identified by the customers who participated in this research. Finally, this research concludes with suggestions for areas of further study.
Description
MBA Professional Report
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.Related items
Showing items related by title, author, creator and subject.
-
Measuring satisfaction in the Program Manager - Procuring Contracting Officer relationship
Gray, John S. (Monterey, California. Naval Postgraduate School, 1997-12);When Executive Order 12862 was signed on September 11, 1993, Federal agencies were directed to analyze the extent to which their customers were satisfied with the agency's products/services. To comply with this Executive ... -
Getting the most from acquisition reforms: FAR 13.5 test provisions for simplified acquisition procedures, commercial-item acquisition
Yoder, E. Cory (Monterey, California. Naval Postgraduate School, 2006-12-30); NPS-AM-06-049The past decade has seen a significant change in business practices within the Federal contracting arena. Acquisition reform initiatives have fundamentally transformed the protocols and processes the Federal Government ... -
Getting the Most from Acquisition Reforms: FAR 13.5 Test Provisions for Simplified Acquisition Procedures, Commercial-item Acquisition
Yoder, Cory E. (2006-12-01); NPS-AM-06-049The past decade has seen a significant change in business practices within the Federal contracting arena. Acquisition reform initiatives have fundamentally transformed the protocols and processes the Federal Government ...