Becoming more than a digital bullhorn: two-way engagement on Twitter for law enforcement
Perron, Zachary P.
MetadataShow full item record
Police agencies are increasingly turning to social media to communicate with the public; some departments only push information out one way, while others engage in a two-way, back-and-forth conversation. Research is robust on topics such as two-way engagement, the benefits of a large following, and the positive impact government can have by using social media during and after crises, but there is a marked lack of police-specific quantifiable data. The purpose of this thesis is to determine if two-way engagement on Twitter leads to an increase in followers. A case study analysis of three Silicon Valley, California, police departments’ Twitter engagement habits showed that agencies using a two-way communication model receive more new followers overall than agencies using a one-way model. The analysis did not, however, conclusively find a direct relationship on a monthly or daily basis between the amount of two-way engagement and the number of followers. Ultimately, the research reveals a number of tactics that police agencies can employ to increase two-way engagement, and recommends strategic implementation devices.
RightsCopyright is reserved by the copyright owner.
Showing items related by title, author, creator and subject.
Everton, Sean F. ;The spectacular growth in social media over the last decade,led by Facebook, YouTube, and Twitter, and their potential usefulness have not been lost on insurgents and others using what we call dark networks.3 Over the last ...
Panovski, Atanas. (Monterey, California. Naval Postgraduate School, 2011-12);This thesis identifies and discusses the spread of Islamic extremism as a potential threat to the Republic of Macedonia. It examines how Islamic extremism spread within the Republic of Macedonia and what policies could ...
Hopf, Aries C. (Monterey, California: Naval Postgraduate School, 2016-06);Since the advent of the Internet, Mexico has embraced and utilized social media at a dramatically increasing rate. Today, 54 million Mexican citizens collaborate via online communities more avidly than those in some developed ...