Crowdsourcing Strategizing: Communication Technology Affordances and the Communicative Constitution of Organizational Strategy
Thomas, Gail Fann
MetadataShow full item record
Disruptive environmental trends are forcing organizations to be more innovative in their approaches to organizational strategy generation. Rather than using a traditional top-down approach, some organizations are turning to open strategizing, which involves a large number of stakeholders who communicate in transparent, virtual environments. This study used a case analysis to explore one organization’s use of crowdsourcing technology in a move from a traditional to an open strategizing approach. Drawing on technology affordance and communicative-as-constitutive perspectives, we identified individual and collective crowdsourcing technology affordances for strategizing. Subsequently, we explored how the technology affordances influenced organizational strategizing. Results showed that crowdsourced strategy was constituted as multivoice, divergent, egalitarian, and inclusive.
The article of record as published may be found at http://dx.doi.org/10.1177/2329488415627269
RightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
Showing items related by title, author, creator and subject.
Lennon, Bernadine Antoinette (Monterey, California. Naval Postgraduate School, 1982);The perceptions of technology transfer agents and individuals who staff the Office of Research and Technology Applications (ORTA) at Federal laboratories and agencies are investigated in this thesis. Specific areas which ...
Object/shape recognition technology: an assessment of the feasibility of implementation at Defense Logistics Agency Disposition Services Juarez, Ignacio A. (Monterey, California: Naval Postgraduate School, 2014-12);The Defense Logistics Agency Disposition Services (DLA DS) is facing substantial potential budget cuts, which will require the organization to increase efficiency and cut costs. DLA DS is assessing the feasibility to improve ...
Homeland Security Affairs Journal, Supplement - 2012: IEEE 2011 Conference on Technology for Homeland Security: Best Papers Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2012);IEEE Supplement 2012. Supplement: IEEE 2011 Conference on Technology for Homeland Security: Best Papers. As the field of homeland defense and security expands and matures, the contributions from various disciplines become ...