Working Out Loud: Culture, Technology, and Communication Practices of a Global Team in a Virtual World
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The effective use of global virtual teams (GVTs) has become critical to the success of multinational enterprises (MNEs). We explored the practices utilized by a GVT collaborating in a virtual world. We found that GVT team culture and technology possibilities and limitations contributed to situated challenges. The team employed three communication practices to address these challenges: articulating presence, articulating experience, and articulating action. These practices allowed the team to develop mutual representations of action in context to allow their collaboration. Drawing on interactive perspectives on culture, we elaborate on the role of cultural and technological factors in creating situational challenges for GVTs and the role of communication practices in overcoming these challenges. This study contributes to the GVT literature in particular and IB literature in general, by highlighting the utility of dynamic perspectives on intercultural interactions for research on how individuals and groups accomplish tasks across cultural boundaries through technology.
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