Response to Arend et al: Co-Creating Effectual Entrepreneurship Research
Sarasvathy, Saras D.
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The growing conversation around effectuation has been so immersive that we have barely noticed the passing of 15 years since the introduction of the theory in this very journal. The current critique by Arend et al. (2015, henceforth ASB) invites reflection on this conversation. We begin our dialog with five points of direct response to ASB. We then draw on those to advance exchange and future research possibilities for a yet broader community of scholars who will co-create the future of effectual entrepreneurship research.