Creating feedback channels with optical communications for Information Operations (IO)
Phillips, Stephen K.
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Current efforts within Information Operations (IO) to effectively measure the influence and performance of products used to message primarily human target audiences lack the benefits that web-based analytic technologies can provide. This thesis adapts previous research dedicated to optical communications through Quick Response (QR) codes as a messaging platform to provide a feedback channel for IO messaging efforts through optical communications technology. First, these concepts are applied to show covert amphibious operations. Optical communications technologies, direct marketing principles, and current IO shortfalls are explored to determine whether optical communications technologies can provide feedback channels for IO. The results are an integration of the analytic techniques used by Internet advertising campaigns incorporated into the continuous Observe, Orient, Decide, Act (OODA) loop decision-making process of IO practitioners. Integration of cyber-related analytic techniques offers IO practitioners a larger set of tools to measure message delivery accuracy and gain feedback on product effects directly from target audiences. This research recommends exploration of applications of cyber-related capabilities associated with QR code scanning to provide empirical proof of concept feasibility. The benefit of cyber-related analytic tools is an increase in ability to accurately measure effectiveness and performance for Information Operations.
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