Via dialogue or messaging how Air Force Public Affairs is leveraging social media
Westover, David S.
Lamme, Margot Opdyck
MetadataShow full item record
U.S. military public affairs (PA) policy has witnessed a comprehensive evolution in trust and transparency since the Vietnam War. This evolution continues to this day as Internet-based social media have drastically changed the way information is shared between individuals, groups and organizations. As a result of this huge paradigm shift, the military PA professional must grapple with these emerging communication platforms not only to advise military commanders, but also to build trust and maintain relationships with key stakeholders. More than traditional PA practices and procedures, social media offer an interactive approach that encourages dialogue and two-way communication. This study found that most of the Air Force PA professionals who participated in this survey (n=126) reported that although they frequently use social media, very few report that they use social media to build relationships, engage in conversations, participate in discussions or to monitor the needs and interests of stakeholders. Based on theoretical concepts of public relations, the survey respondents are not fully leveraging the interactive and dialogic nature of social media.
RightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
Showing items related by title, author, creator and subject.
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2006-07);July 2006. The July 2006 issue of Homeland Security Affairs offers articles about risk perception, domestic right wing extremist groups, social network analysis, and the impact of foreign policy on homeland security. It ...
Beaton, Amelia C. (Monterey, CA; Naval Postgraduate School, 2021-12);Various social media platforms have been used as tools by social movements and have propelled democratic ideals. Social media has also been used by autocratic leaders to control and repress populations. Both uses of social ...
The relevance of social policies for democracy: preventing autocratisation through synergies between SDG 10 and SDG 16 Leininger, Julia; Lührmann, Anna; Sigman, Rachel (Leibniz Information Centre for Economics, 2019-07);Global threats to democracy – one of the world’s most important forms of inclusive governance – have been rising recently. This paper assesses the effects of social and economic inequalities on autocratisation, meaning a ...