Brand Caliphate and recruitment between the genders
Monroe, Brandi Lynn Evans
MetadataShow full item record
Since the declaration of the Islamic State (IS) in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective? Based on a textual analysis of Brand Caliphate's propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggests the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphate's broader messaging. All of the women studied did initially look online for information regarding IS. This initial outreach served to identify them as targets for radicalization by IS recruiters, who continued to persuade the females through direct online communication. Ultimately, a sense of belonging to a community, even if it exists online, served as a more powerful draw to potential recruits than the targeted messaging of Brand Caliphate.
Approved for public release; distribution is unlimited
Showing items related by title, author, creator and subject.
Burroni, Marcelle R. (Monterey, CA; Naval Postgraduate School, 2018-09);As this study establishes, the influence of Islamist extremists has expanded into the United States. The terrorist organization known as the Islamic State in Iraq and Syria (ISIS) has attracted many U.S. citizens to support ...
Varvoutis, Athansios R. (Monterey, CA; Naval Postgraduate School, 2018-06);Since the June 2014 establishment of the “caliphate” by the Islamic State, there has been an alarming increase in the number of terrorist attacks in Europe. Concurrently, wave after wave of migrants from war-torn countries ...
Deardorff, Robert B. (Monterey, California. Naval Postgraduate School, 2010-12);It is crucial for the United States to confront the increasing incidence of Americans who turn to violence against their fellow citizens in support of Islamist terrorists. This thesis explores the application of "soft ...