Study of Navy recruiting simulation tool
Jones, Julia W.
Eitelberg, Mark J.
Roberts, Benjamin J.
MetadataShow full item record
This study examines the knowledge, views, and experiences of Navy recruiters and recruiting supervisors regarding the Navy Recruiting Simulation Tool (NRST). Also known as SIMmersion, NRST is an interactive, role-playing program designed to boost a recruiter's confidence and skills by providing supplementary sales training beyond the classroom. The primary source of information is an online survey distributed in January 2010 to 5,139 Navy recruiters and recruiting supervisors. A total of 1,058 persons (21 percent) responded to the survey. The results of the survey show that 58 percent of Navy recruiters never use NRST; further, four out five feel that NRST has no positive impact on their confidence, sales skills, productivity, or time management. Additionally, fewer than one in four Navy recruiters rated NRST favorably on its usability. The responses of recruiting supervisors were very similar to those of Navy recruiters. These results suggest that NRST has not been adequately presented to Navy recruiters and recruiting supervisors, who are generally unfamiliar with its potential benefits. Negative views on usability are influenced largely by the program's lack of compatibility with existing platforms. Recommendations are offered to increase the awareness, understanding, and use of NRST.
Approved for public release; distribution is unlimited
Showing items related by title, author, creator and subject.
Cruz, Patricia K. (Naval Postgraduate School, 1988);This thesis focuses on two issues of importance to Navy recruiting: (1 ) the strengths and weaknesses of the Navy's primary recruiter incentive program, the Freeman Plan. and (2) the possible effects of job-related stress ...
Emerson, Ellen H. (2001-03);This thesis analyzes factors affecting Navy recruiter motivation to meet mission requirements. Commander, Navy Recruiting Command publishes an annual awards instruction that highlights many awards which recruiters can work ...
An analysis of the effectiveness of the U.S. Army Recruiter incentive program to motivate recruiters : a survey of Enlisted Recruiters Coronado, Christine A. (Monterey, California: Naval Postgraduate School, 1999-09);This thesis examines the United States Army Recruiting Command incentive system used to motivate recruiters to meet and/or exceed mission box. In 1998, for the first time in decades, the Army missed its annual recruiting ...