Leveraging successful collaborative processes to improve performance outcomes in large-scale event planning : Super Bowl, a planned Homeland Security event
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Super Bowls are one of the world's premier sporting events, bringing hundreds of thousands of event participants, vendors, and fans to host cities. They are high-stakes, planned events that require the same elements of focus, all-hazard orientation, coordination, trust, collaboration, and unity of purpose that the homeland security environment requires in order to achieve the goals set forth in the Presidential Directives. This thesis considers the predictable performance activities in the planning process that lead to predictable performance outcomes. Large-event planners and operators can benefit from understanding these activities and implementing preventive steps that lead to more desirable event outcomes. By establishing a cooperative and highly participative SB planning process, the majority of operational conflicts (whether cultural or technical) will be uncovered in a controlled way and lead toward more predictable performance outcomes.
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