Interests, intensity, and red lines model (I²R) preliminary report

Abstract

This report includes a methodology for red line analysis of target using an EXCEL model with the description of the model to perform red line analysis. The model utilizes input data to create a logistical surface in 3d and also plots the model for visualization although limited. The model allows the user to input targeting data for x1 and x2 and gets an output which represents a probability measure for the effects of targeting in terms of red line analysis. A value of one indicates a 100% chance of a response and a value of 0 represent an almost 0% chance of a response. A key input is the probability levels or increments in which we call the results a zero or a one. A slider bar has been placed in the model for adjusting the probability of a red line within the template for quick turn- around analysis. Additionally sensitivity analysis and specificity analysis has been added to bring more clarity to the red line probability value to be used in the analysis.