Cooking up Psychological Operations the ingredients of successful PSYOP
Bemis. Bret M.
Gregg, Heather S.
MetadataShow full item record
Psychological Operations (PSYOP) have been integral to U.S. military operations in times of war and peace. Using radio broadcasts, leaflets, loudspeakers, and other forms of media, the U.S. has directed PSYOP toward influencing the behavior of a target audience (TA), in order to influence their emotions, motives, and objective reasoning in support of the accomplishment of national aims and objectives. During war, tactical PSYOP is used to lower enemies' will to fight and ultimately lead them to surrender. Academics and practitioners have written a large body of literature over the last seventy years that addresses both successful and unsuccessful PSYOP. There has also been a large body of literature written about communication theory. What the literature fails to do is to address the important linkage between PSYOP and communication theory and how the relationship between the two affects the success or failure of PSYOP. Drawing from communication theory literature, this thesis builds a model for evaluating PSYOP products during the development phase. The thesis then applies this PSYOP model to Psychological Operations during the 1950-1953 Korean War, in an attempt to identify the conditions under which PSYOP products are crafted and deployed successfully.
Approved for public release; distribution is unlimited.
Showing items related by title, author, creator and subject.
Kranz, Julia L. (Monterey, CA; Naval Postgraduate School, 2018-06);The Navy has been concerned recently with the readiness of the surface fleet. Because one driver of fleet readiness is the sufficiency of resources, this study examines the last 18 years of budgets that have the most direct ...
Hedenstrom, Andreas; Kristiansen, Marius (Monterey, California: Naval Postgraduate School, 2016-09);How can Norwegian Special Operations Forces (NORSOF) improve its capabilities for military assistance (MA) in order to increase the strategic utility of both NORSOF and MA? After examining and analyzing the broader literature, ...
Handschuh, Andreas Alexander (Monterey, California: Naval Postgraduate School, 2017-12);Otto Skorzeny, an Austrian SS-member during World War II, is still today famous for his conduct of German special operations. His legacy continues to influence military theorists and historians because of the success of ...