Public diplomacy an alternative diplomacy in foreign affairs' issues. Greek public diplomacy: capabilities and perspectives

Abstract

This thesis will provide the theoretical frame and some critical points regarding Public Diplomacy (PD), in conjunction with the target addressed and the results achieved by some developed countries through this kind of diplomacy. It will prove that PD is one of the most important tools for a successful foreign policy, having as its primary objective to inform, engage, and build mutual relations with foreign public opinion. In addition to that, this research paper will focus on Greece as a case study of PD by examining its level of effectiveness, capabilities, and perspectives. The final outcome is expected to be a proposed model of foreign policy, applicable to other small-sized countries.