Rapid transformation in a dual identity Defense University

Abstract

We discuss and examine strategies used to achieve rapid transformation when there are specialized identities within an organization. In this case study we use a grounded theory approach, conducting interviews with individuals representing the various subgroups in the organization two years after a reform initiative was undertaken. Transcripts were thematically analyzed. The findings contributed to the development of a model to depict the effects of a specialized management identity that employs a deletion strategy using coercion to effect rapid transformation. Recommendations are presented for specialized identity change management strategies.