Junior Sailors’ and Officers’ Use of New Media in the US Navy: Opportunities and Challenges
Thomas, Gail Fann
Students, Winter 2015 GB3012
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Social media and mobile apps are frame breaking because they afford organizational behaviors that previously were difficult or impossible to achieve. Unlike traditional media channels, enterprise social media offer organizations a platform for connecting personnel in a virtual space. Corporations have used enterprise social media in innovative ways to advance knowledge sharing, improve employee engagement, and increase work satisfaction. The US Navy has much to learn about the opportunities that enterprise social media might afford, especially among young sailors and officers. This study was designed to answer the following research questions: Study Question 1: What does the literature say about young adults (18-29 years) use of social media and social apps -- both for personal use and in the workplace? What are the implications for the US Navy? Study Question 2: How, when, and why do Junior Sailors and Junior Officers use social media and mobile apps? Study Question 3: How might USN leadership better use enterprise social media to achieve USN objectives?
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