Social Media Use in the US Navy: Opportunities and Challenges
Thomas, Gail Fann
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This study includes five parts: a literature review about Enterprise Social Media (ESM), identification of social media apps that could be used to address operational problems in the Navy, focus groups of 142 18-29 year-old sailors and officers about their social media use, identification of social support derived from internal Navy Facebook groups, and analysis of MMOGLI crowd sourcing used by NAWCAD for strategic planning. Four faculty, one research assistant, one thesis student, and 42 NPS MBA students participated in the various parts of this research. The findings of this study have wide-reaching implications for promoting �The Digital Navy.�
Dr. Gail Fann Thomas
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