Operational social influence in the Vietnam War an analysis of influence tactics used by the U.S. Marine's combined action program and the Viet Cong in South Vietnam
Pavlik, Thomas F.
Latrou, Steven J.
Pratkanis, Anthony R.
MetadataShow full item record
Shortly after Marine forces landed in Vietnam in March, 1965, leaders in the field began experimenting with pacification/combined action. Although this concept went directly against the military strategy of the top leaders, which involved unlimited combat operations, four Combined Action Platoons were formed into a Combined Action Company in the summer of 1965. The Marine Corps Combined Action Program was viewed by many as one of the only successful pacification programs conducted in South Vietnam during the Vietnam War. The CAP concept in Vietnam combined a squad of Marines and a platoon of South Vietnamese Popular Forces to assist villages in resisting VC influence. By combining forces and living inside the villages, the Marines believed they could win the "hearts and minds" of the villagers. Although they may not have been aware that the science of social influence even existed, the Marines who were part of the CAP used several social influence tactics in their effort to gain the trust of the villagers and deny influence attempts from the VC. What they accomplished by chance should not be lost to history; it should be studied within the context of established social influence theory so future operations may benefit from their experience. This study views the Combined Action Program conducted by the U.S. Marines in South Vietnam through a lens of the science of social influence. A social influence analysis is conducted using cognitive Centers of Gravity and specific social influence tactics. The analysis results provide an insight into which social influence tactics can be applied during counterinsurgency operations.
Approved for public release; distribution is unlimited.
Showing items related by title, author, creator and subject.
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2011);10 Years After: the 9/11 Essays. Homeland Security Affairs (HSA) is pleased to present this special collection of essays in remembrance of the ten-year anniversary of September 11, 2001. We chose to honor those who lost ...
Effective integration through the use of social influence tactics: what the military can learn from racial integration of baseball in ending “don’t ask don’t tell” Washington, Ernest O. (2012-03);Framing tactics are used to structure a situation in an attempt to establish a “favorable climate” for influence. Framing can be used to influence the military or society to make decisions that are in your best interest ...
Greenlees, Andrew J. (Monterey, California. Naval Postgraduate School, 2011-03);Military decision making is influenced by a commander's perception of the physical environment. The information presented in the physical domain and how it is processed may be altered to persuade an adversary into making ...