Assessment of business potential at retail sites: empirical findings from a US supermarket chain
Smith, L. Douglas
Sanchez, Susan M.
MetadataShow full item record
We address the problem of estimating retail business potential at alternative sites, with concern for assessing performance relative to potential in existing markets and for identifying the best sites for expansion into new markets. At question is the utility of information typically used in formal retail patronage models, in comparison with additional information considered important by retail executives. Relevant data are gathered from secondary sources and intensive in-store surveys are conducted to produce a portfolio of information about neighbourhood demographics, store ambience, variety and quality of products and services, relative prices of selected products, etc. for stores in a retail grocery chain and competitive stores in the chain’s markets. We experiment with alternative statistical models for store performance to determine the consequence of restricting the types of data available when constructing the models. Our findings suggest that while information about store location and surrounding areas, store characteristics and competitive position are all required to obtain the best assessment for business potential at a site, a few key variables on each dimension offer the bulk of explanatory power. Further, the spatial-locational variables affect all measures of store performance in intuitive directions, whereas the effects of other variables differ according to performance measure and reflect the store’s market position.
The article of record as published may be found at http://dx.doi.org/10.1080/0959396032000051684
Showing items related by title, author, creator and subject.
Army inventory policy, the need for strategic change: an examination of Readiness Based Sparing for retail repair parts supply support Brem, Robert D. (Monterey, California. Naval Postgraduate School, 1997-12);Army Vision 2010 and Focused Logistics has recognized the need for a Revolution in Military Logistics to support the Revolution in Military Affairs in the information age. As well, readiness needs are increasingly having ...
Detection and Monitoring of Improvised Explosive Device Education Networks Through the World Wide Web. Stinson, Robert T. III (Monterey, California: Naval Postgraduate School, 2009-06);As the information age comes to fruition, terrorist networks have moved mainstream by promoting their causes via the World Wide Web. In addition to their standard rhetoric, these organizations provide anyone with an Internet ...
Atkinson, Larry Richard (Monterey, California. Naval Postgraduate School, 1973);An investigation is made of possible inventory control policies for Navy supply system SERVMARTS (Self Service Retail Stores). Three mathematical models of the system are developed and a comparison of the solutions of these ...