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dc.contributor.authorSmith, L. Douglas
dc.contributor.authorSanchez, Susan M.
dc.date.accessioned2018-07-23T18:23:40Z
dc.date.available2018-07-23T18:23:40Z
dc.date.issued2003-01
dc.identifier.citationSmith, L. Douglas, and Susan Sanchez. "Assessment of business potential at retail sites: empirical findings from a US supermarket chain." The International Review of Retail, Distribution and Consumer Research 13, no. 1 (2003): 37-58.
dc.identifier.urihttp://hdl.handle.net/10945/59243
dc.descriptionThe article of record as published may be found at http://dx.doi.org/10.1080/0959396032000051684
dc.description.abstractWe address the problem of estimating retail business potential at alternative sites, with concern for assessing performance relative to potential in existing markets and for identifying the best sites for expansion into new markets. At question is the utility of information typically used in formal retail patronage models, in comparison with additional information considered important by retail executives. Relevant data are gathered from secondary sources and intensive in-store surveys are conducted to produce a portfolio of information about neighbourhood demographics, store ambience, variety and quality of products and services, relative prices of selected products, etc. for stores in a retail grocery chain and competitive stores in the chain’s markets. We experiment with alternative statistical models for store performance to determine the consequence of restricting the types of data available when constructing the models. Our findings suggest that while information about store location and surrounding areas, store characteristics and competitive position are all required to obtain the best assessment for business potential at a site, a few key variables on each dimension offer the bulk of explanatory power. Further, the spatial-locational variables affect all measures of store performance in intuitive directions, whereas the effects of other variables differ according to performance measure and reflect the store’s market position.en_US
dc.format.extent23 p.
dc.publisherRoutledge
dc.publisher
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.
dc.titleAssessment of business potential at retail sites: empirical findings from a US supermarket chainen_US
dc.typeArticle
dc.contributor.corporateNaval Postgraduate School (U.S.)
dc.contributor.departmentOperations Research (OR)en_US
dc.subject.authorRetail location
dc.subject.authorstore choice
dc.subject.authorcompetition
dc.subject.authorsite selection
dc.subject.authorbusiness potential


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