Future Navy Recruiting Strategies

Download
Author
Fricker, Ronald D.
Buttrey, Samuel E.
Alt, Jonathan K.
Date
2015-02-20Metadata
Show full item recordAbstract
Based on information gathered from the United States armed services, the Royal Navy and the
Australian Defence Force, best practices in corporate America, and the academic literature, this
report provides forward leaning practices and actionable recommendations to Commander, Navy
Recruiting Command (CNRC). The goal is to improve and best align Navy Recruiting practices
for the Millennial and post-Millennial generations. To achieve this, we: (1) identified and evaluated
past alternative recruiting efforts, (2) assessed the literature on trends in the Millennial and
post-Millennial generations, and (3) synthesized this information to pose future Navy recruiting
strategies. Ultimately, this report concludes that the military recruiting community must establish a
program of research and experimentation in order to learn how to improve military recruiting.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.Related items
Showing items related by title, author, creator and subject.
-
Enlistment decisions of the millennial generation an analysis of micro-level data
Halfacre, Kevin M. (Monterey California. Naval Postgraduate School, 2007-09);This thesis examines enlistment decisions of youth in the Millennial Generation based on individual-level data. Current recruiting policies are based upon studies that were conducted in the 1980s and 1990s. To update the ... -
Recruiting the next generation: a study of attitudes, values, and beliefs
Wilcox, Andrew G. (Monterey, California. Naval Postgraduate School, 2001-03);This study examines the attitudes, values, and beliefs of teenagers regarding military service. Specifically, the study looks at generational theory, the characteristics and views of the so-called 'Millennial' generation, ... -
Millennial Generation Opinions of the Military: A Case Study
Hyler, Jeremy N. (Monterey, California. Naval Postgraduate School, 2013-03);This study examines the attitudes, values, and beliefs of the Millennial generation as they relate to military service. Specifically, the study looks at factors that influence Millennials perceptions of the military, ...