Future Navy Recruiting Strategies
Fricker, Ronald D.
Buttrey, Samuel E.
Alt, Jonathan K.
MetadataShow full item record
Based on information gathered from the United States armed services, the Royal Navy and the Australian Defence Force, best practices in corporate America, and the academic literature, this report provides forward leaning practices and actionable recommendations to Commander, Navy Recruiting Command (CNRC). The goal is to improve and best align Navy Recruiting practices for the Millennial and post-Millennial generations. To achieve this, we: (1) identified and evaluated past alternative recruiting efforts, (2) assessed the literature on trends in the Millennial and post-Millennial generations, and (3) synthesized this information to pose future Navy recruiting strategies. Ultimately, this report concludes that the military recruiting community must establish a program of research and experimentation in order to learn how to improve military recruiting.
Approved for public release; distribution is unlimited.
Showing items related by title, author, creator and subject.
Halfacre, Kevin M. (Monterey California. Naval Postgraduate School, 2007-09);This thesis examines enlistment decisions of youth in the Millennial Generation based on individual-level data. Current recruiting policies are based upon studies that were conducted in the 1980s and 1990s. To update the ...
Wilcox, Andrew G. (Monterey, California. Naval Postgraduate School, 2001-03);This study examines the attitudes, values, and beliefs of teenagers regarding military service. Specifically, the study looks at generational theory, the characteristics and views of the so-called 'Millennial' generation, ...
Hyler, Jeremy N. (Monterey, California. Naval Postgraduate School, 2013-03);This study examines the attitudes, values, and beliefs of the Millennial generation as they relate to military service. Specifically, the study looks at factors that influence Millennials perceptions of the military, ...