Naval Postgraduate School
Future Navy Recruiting Strategies
CNRC_technical_report.pdf (18.75Mb)Abstract
Based on information gathered from the United States armed services, the Royal Navy and the
Australian Defence Force, best practices in corporate America, and the academic literature, this
report provides forward leaning practices and actionable recommendations to Commander, Navy
Recruiting Command (CNRC). The goal is to improve and best align Navy Recruiting practices
for the Millennial and post-Millennial generations. To achieve this, we: (1) identified and evaluated
past alternative recruiting efforts, (2) assessed the literature on trends in the Millennial and
post-Millennial generations, and (3) synthesized this information to pose future Navy recruiting
strategies. Ultimately, this report concludes that the military recruiting community must establish a
program of research and experimentation in order to learn how to improve military recruiting.
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