The face of the party? Leader personalization in British campaigns
Abstract
The personal characteristics of political elites play an important role in British elections. While the personalization of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalized messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3300 local communications from the 2015 general election to explore variation in the personalization of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light.
Description
Supplemental data (online appendix) for this article can be accessed at https://doi.org/10.1080/ 17457289.2017.1394309
The article of record as published may be found at http://dx.doi.org/10.1080/17457289.2017.1394309
Collections
Related items
Showing items related by title, author, creator and subject.
-
The President and the Chancellor German-American relations, the 2002-2003 Iraq crisis, and the role of personality is statecraft
Rothehueser, Patrick O. (Monterey, California. Naval Postgraduate School, 2008-06);This thesis investigates the influence of personal bias in the political leaders in the U.S.-German dispute in 2002-2003 over the Iraq campaign and the nature of the Atlantic Alliance in the 21st century in the face of ... -
Locating and searching electronic documents: a user study of supply publications in the United States Marine Corps
Stahl, Scott A. (Monterey California. Naval Postgraduate School, 2007-12);This exploratory study assesses the usability of an online policy document system, specifically with company grade supply officers in the United States Marine Corps. Using common work scenarios, users were asked to search ... -
Analysis of error propagation within hierarchical air combat models
Ilaslan, Salih (Monterey, California: Naval Postgraduate School, 2016-06);Operations research analysts often use a hierarchy of combat models to provide insight to military decision makers. Briefly, lower-level, higher-resolution models provide input to higher-level, lower-resolution models. ...