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        The face of the party? Leader personalization in British campaigns

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        IconThe_face_of_the_party_Leader_personalization_in_British_campaigns.pdf (510.7Kb)
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        Author
        Milazzo, Caitlin
        Hammond, Jesse
        Date
        2017
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        Abstract
        The personal characteristics of political elites play an important role in British elections. While the personalization of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalized messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3300 local communications from the 2015 general election to explore variation in the personalization of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light.
        Description
        Supplemental data (online appendix) for this article can be accessed at https://doi.org/10.1080/ 17457289.2017.1394309
         
         
        The article of record as published may be found at http://dx.doi.org/10.1080/17457289.2017.1394309
         
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        http://hdl.handle.net/10945/60701
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