Automated self-service modeling: predictive analytics as a service
MetadataShow full item record
Research into service provision and innovation is becoming progres- sively more important as automated service-provision via the web matures as a technology. We describe a web-based targeting platform that uses advanced dynamic model building techniques to conduct intelligent reporting and modeling. The impact of the automated targeting services is realized through a knowledge base that drives the development of predictive model(s). The knowledge base is comprised of a rules engine that guides and evaluates the development of an automated model-building process. The template defines the model classifier (e.g., logistic regression, multinomial logit, ordinary least squares, etc.) in concert with rules for data filling and transformations. Additionally, the template also defines which variables to test (‘‘include’’ rules) and which variables to retain (‘‘keep’’ rules). The ‘‘final’’ model emerges from the iterative steps undertaken by the rules engine, and is utilized to target, or rank, the best prospects. This automated modeling approach is designed to cost-effectively assist businesses in their tar- geting activities—independent of the firm’s size and targeting needs. We describe how the service has been utilized to provide ‘‘targeting services’’ for a small to medium business direct marketing campaign, and for direct sales-force targeting in a larger firm. Empirical results suggest that the automated modeling approach provides superior ‘‘service’’ in terms of cost and timing compared to more tra- ditional manual service provision.
The article of record as published may be found at https://doi.org/10.1007/s10257-011-0185-1
Showing items related by title, author, creator and subject.
Kridel, Donald; Dolk, Daniel (WDSI, 2006);Over the last several decades, there has been a dramatic shift in the US economy in the direction of service-based employment. This, in turn, has led to a heightened interest in “service research”. In particular, research ...
Kunde, Dietmar; Darken, Christian J. (2005);Nearly all armies of the Western Hemisphere use modeling and simulation tools as an essential part for analysis and training their leaders and war fighters. Tremendous resources have been applied to increase the level of ...
Charlow, Kevin; Daehler-Wilking, Richard; Stutzman, Marcy; Blais, Curtis (2008);This paper updates the Modeling and Simulation (M&S) community on the status of the M&S Project "Standardized Documentation for Verification, Validation, and Accreditation (VV&A)" sponsored by the Department of Defense ...