Resilient Communication : A New Crisis Communication Strategy for Homeland Security
Watson, Sharon L.
MetadataShow full item record
Current crisis communication plans and guidance at all levels of government focus almost exclusively on communication during a crisis, rather than a comprehensive approach that also addresses the timeframe well before and well after a disaster. Furthermore, existing crisis communication strategy does not include approaches to enhance resiliency in individuals and communities affected by disaster. A case study of the 2007 Greensburg, Kansas tornado assessed the crisis communication strategy surrounding the disaster to assist in the development of a new comprehensive crisis communication strategy for homeland security. The case study revealed the need for homeland security leaders to reframe crisis communication by considering disasters as the norm, not a rarity. The case study also found significant benefits to utilizing a complex systems approach in crisis communication strategy, specifically the pragmatic complexity model. New crisis communication approaches were recommended including a public partnership approach and a resilient messaging/survivor psychology approach. The research recommendations also included specific before and after message themes to engage the public and help them become more resilient. The case study and research concluded a state-level strategy would be most beneficial and would allow specific messaging to be delivered by leaders familiar to the community affected.
Approved for public release; distribution is unlimited
Showing items related by title, author, creator and subject.
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2006-10);October 2006. Welcome to Volume 2, Issue Three of Homeland Security Affairs. This issue is dedicated to the memory of Lacy Suiter. I believe Lacy would be embarrassed by the idea of dedicating an issue of anything to him. ...
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2006-07);July 2006. The July 2006 issue of Homeland Security Affairs offers articles about risk perception, domestic right wing extremist groups, social network analysis, and the impact of foreign policy on homeland security. It ...
Naval Postgraduate School Center for Homeland Defense and Security (CHDS) (Monterey, California. Naval Postgraduate SchoolCenter for Homeland Defense and Security, 2007-02);February 2007. The articles in this issue of Homeland Security Affairs demonstrate the arc of homeland security studies – from how we think about and address terrorism to how we communicate with one another when dealing ...