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dc.contributor.advisorEverton, Sean F.
dc.contributor.authorRuth, Lars
dc.date12-Jun
dc.date.accessioned2012-07-30T23:16:06Z
dc.date.available2012-07-30T23:16:06Z
dc.date.issued2012-06
dc.identifier.urihttp://hdl.handle.net/10945/7409
dc.description.abstractIn this thesis, I analyze narratives from a network point of view using Social Network Analysis (SNA) software and methods. A narrative is a network of semantic meanings that can be coded and analyzed as such. In a competitive environment, such as politics, narratives are a means by which to influence people to act. To analyze a narratives effectiveness, I use the 2008 Presidential Election campaigns of Senators John McCain and Barack Obama as a case study to evaluate their narratives in relation to their success. I generate a series of semantic networks of the two campaigns. I then estimate a series of SNA metrics and compare these to the approval ratings of the two candidates. I hypothesize that the degree of centralization and the cohesiveness of a candidates narrative will be positively associated with the candidates approval ratings, all else being equal. This hypothesis is confirmed in the analysis.en_US
dc.description.urihttp://archive.org/details/battleofnarrativ109457409
dc.publisherMonterey, California. Naval Postgraduate Schoolen_US
dc.titleBattle of Narrativesen_US
dc.typeThesisen_US
dc.contributor.secondreaderRothstein, Hy
dc.contributor.departmentInformation Operations
dc.subject.authorSemantic Networken_US
dc.subject.authorNarrativeen_US
dc.subject.authorSocial Network Analysisen_US
dc.subject.authorverbal communicationen_US
dc.subject.authornonverbal communicationen_US
dc.subject.authorAutoMapen_US
dc.subject.authorORAen_US
dc.description.serviceCommander, German Navyen_US
etd.thesisdegree.nameMaster of Science In Information Operationsen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.disciplineInformation Operationsen_US
etd.thesisdegree.grantorNaval Postgraduate School (U.S.)en_US


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