Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers

Download
Author
McGowan, Dennis M.
Date
2004-12Advisor
Jones, Becky
Malina, Mary
Metadata
Show full item recordAbstract
In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.
Description
MBA Professional Report
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.Related items
Showing items related by title, author, creator and subject.
-
Where we stand: a study of integration in the U.S. Armed Forces.
Prum, Bruce E. (Monterey, California ; Naval Postgraduate School, 1964);The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused ... -
Marketing plan for the Naval Postgraduate School Master of Business Administration to the Navy unrestricted line community
Lertangtam, Issares; Trevino, Luis R.; Viera, Nick (Monterey, California. Naval Postgraduate School, 2004-06);The purpose of this Master of Business Administration (MBA) project is to develop a practical marketing plan to attract U.S. Navy Unrestricted Line (URL) officers to the resident Naval Postgraduate School (NPS) Defense-Focused ... -
Your Town Radio & Television Program: Guest NPS Provost Dr. Douglas A. Hensler [video]
Naval Postgraduate School (U.S.); Hensler, Douglas A.; Sanders, John (Monterey, California: Naval Postgraduate School, 2013-07-09);This edition of the Your Town Television Program features Dr. Douglas A. Hensler, Naval Postgraduate School Provost. Prior to his appointment by the Secretary of the Navy, Hensler was dean of the School of Business at ...