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dc.contributor.advisorJones, Becky
dc.contributor.advisorMalina, Mary
dc.contributor.authorMcGowan, Dennis M.
dc.dateDecember 2004
dc.date.accessioned2012-08-22T15:30:36Z
dc.date.available2012-08-22T15:30:36Z
dc.date.issued2004-12
dc.identifier.urihttp://hdl.handle.net/10945/9909
dc.descriptionMBA Professional Reporten_US
dc.descriptionApproved for public release, distribution is unlimiteden_US
dc.description.abstractIn April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.en_US
dc.description.urihttp://archive.org/details/marketingjointna109459909
dc.format.extentxiv, 69 p. : col. ill., col. mapsen_US
dc.publisherMonterey, California. Naval Postgraduate Schoolen_US
dc.rightsThis publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. As such, it is in the public domain, and under the provisions of Title 17, United States Code, Section 105, may not be copyrighted.en_US
dc.subject.lcshBusiness education, United States.en_US
dc.titleMarketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officersen_US
dc.typeThesisen_US
dc.contributor.departmentGraduate School of Business and Public Policy (GSBPP)
dc.contributor.departmentGraduate School of Business & Public Policy (GSBPP)
dc.subject.authorMarketing Planen_US
dc.subject.authorSWOT Analysisen_US
dc.subject.authorJoint MBAen_US
dc.subject.authorDefense MBAen_US
dc.subject.authorNaval Postgraduate Schoolen_US
dc.subject.authorUniversity of Marylanden_US
dc.subject.authorSmith School of Business and Public Policyen_US
dc.description.serviceUS Army (USA) author.en_US
dc.description.serviceMajor, United States Armyen_US
etd.thesisdegree.nameMaster of Business Administrationen_US
etd.thesisdegree.levelMastersen_US
etd.thesisdegree.disciplineBusiness Administrationen_US
etd.thesisdegree.grantorNaval Postgraduate Schoolen_US


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