Terrorist group brands: understanding terrorist group strategies through brand exposure
Download
Author
Greaver, Bradley S.
Date
2016-12Advisor
Warren, Camber
Second Reader
Lober, George
Metadata
Show full item recordAbstract
Much as commercial firms do, terrorist groups use branding to increase support and thus their capacity to conduct operations. This thesis introduces the new concept terrorist brand exposure, as a reflection of effective brand management strategies and communications among terrorist groups. In that regard, this thesis seeks to merge two vastly different theories, brand theory and terrorism studies, into one package. The research involves a quantitative analysis of the terrorist brand exposure of Al Qaeda and the Islamic State in the news media published on the Internet between April 1, 2013, and December 31, 2015. The results of this thesis validate that terrorist groups can influence their brand exposure through violent terrorist actions and manage their brand strategies to differentiate themselves from other groups in the global competition for resources.
Rights
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States.Collections
Related items
Showing items related by title, author, creator and subject.
-
Normative command and control influences a study of cohesion in terrorist organizations and their effect on society
Ellenburg, Christine A. (Monterey, California. Naval Postgraduate School, 2007-06);Current Afghanistan operations demonstrate the ability for terrorist organizations to flourish without clear structure. Such organizations likely adopt missionary and/or adhocracy structures, which are underdeveloped ... -
Precipitating the decline of terrorist groups : a systems analysis
DeGhetto, Todd H. (Monterey, California. Naval Postgraduate School, 1994-03);This thesis shows how a government actor can use systems theory to hasten the decline of a terrorist group. Tle author assumes terrorist groups are social organizations, therefore terrorist groups come to value organizational ... -
We bomb, therefore we are: the evolution of terrorist group life cycles
Lockett, Charles E. (Monterey, California. Naval Postgraduate School, 1994-03);The potential for conflict between the United States and terrorist groups is higher than in the recent past. This thesis attempts to understand the underlying causes for the rise and fall of ...