The relationship between planning and information source/media used by small firms
Pearson, John N.
Smeltzer, Larry R.
Thomas, Gail Fann
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The objective of this study was to examine information sources/media used by small business managers and their relationships to the planning process, entrepreneurial intensity and firm performance. A significant positive relationship between information source/media used and planning process sophistication was found among 165 small business managers by means of semi-structured, in-depth interviews. In addition, high-performing companies revealed different information sources/media than low-performing companies. Finally, no relationship was found between entrepreneurial intensity and information sources/media used. Implications for future research and small business managers are presented.
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